How to Create and Sell 5-Day Content Plans as a Digital Product
Every business owner who shows up online faces the same recurring problem: what do I post today?
A ready-made 5-day content plan answers that question before it gets asked. It tells the buyer exactly what to post, what type of content to create, what angle to take, and what the goal of each day’s post should be. For a time-pressed entrepreneur, that’s enormously valuable.
For the creator, a well-designed 5-day content plan takes a few hours to build and can sell at £8–£12 indefinitely.
What a Great 5-Day Content Plan Includes
Day-by-day plans work best when each day has a content purpose:
- Day 1 (Monday): Educational post — teach something useful
- Day 2 (Tuesday): Behind the scenes — build trust and personality
- Day 3 (Wednesday): Engagement post — question, poll, or conversation starter
- Day 4 (Thursday): Social proof or case study — evidence and credibility
- Day 5 (Friday): Offer or CTA — drive action
For each day, include: suggested caption (fully written or heavily prompted), content format recommendation (static image, carousel, Reel, story), hashtag suggestions, and a brief note on why this content type performs well on this day.
Niche It Down Significantly
The more specific your 5-day plan, the more it’s worth:
- “5-Day Content Plan for Female Business Coaches” sells better than “5-Day Content Plan for Service Providers”
- “5-Day Launch Week Content Plan” sells better than “5-Day Content Plan”
- “5-Day Instagram Content Plan for Product Sellers” is clearer than “5-Day Social Media Plan”
Specificity also means lower competition in search results on Etsy or Pinterest.
Formats That Work
A clean PDF with one or two pages per day works well. A Notion template the buyer can duplicate is increasingly popular and commands a slightly higher price point (£12–£18).
If you sell on Etsy, a PDF is simpler to deliver. If you sell through Gumroad or Payhip, offer both PDF and Notion options.
Creating a Pack of Plans for a Bundle Price
Five separate 5-day plans (25 days of content) sold as a bundle at £35–£45 is a strong offer. It represents a month of content planning — and for most business owners, a month of not wondering what to post is genuinely valuable.
Position the bundle as: “One month of content, planned and written. Just customise with your brand voice and post.”
Starting to Sell
Build your first plan for a niche you know well — likely your own industry. Post an example day publicly to demonstrate the quality. Link to the full plan in your bio or posts. Your first few sales will come from your existing audience before Etsy or search traffic builds.
