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Sell What Sells — Facebook Ads Setup Companion
Digital Products
Sell What Sells — Facebook Ads Setup Companion
A practical add-on: take your six ad angles from the Assets Skill and set them up in Meta Ads Manager — pixel install, campaign structure, audience targeting, creative guidance, UTM tagging, and the 5-day decision tree. Pay once, yours forever.
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Log InA practical step-by-step manual for taking the six ad angles produced by the Assets Skill and running them as a single test campaign in Meta Ads Manager.
What is in it
- Meta Pixel install (15 min, copy-paste)
- One campaign, six ad sets, one creative per — the optimal launch structure
- Targeting: when to use Advantage+, when to add interests
- Creative guidance — image vs. video, what to test, what not to
- UTM tagging (so you can actually read the results)
- The 5-day decision tree: scale, kill, or rotate
- Six common mistakes that cost paid social budgets
Pay once. Yours forever. No subscription. No usage fees.
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No u2014 you can run this with any set of ad angles you already have. It is designed to pair with the Assets Skill output, but the setup framework works on any campaign.
u00a320u2013u00a340 per day for 7 days is a reasonable test budget. Below u00a3140 total, Meta will not gather enough data to optimise. Adjust up for higher-AOV offers.
The manual is written for first-timers u2014 it covers Pixel install, campaign structure, audience setup, UTM tagging, and the 5-day decision tree. No prior experience assumed.
This companion is Facebook / Instagram (Meta Ads Manager) specifically. TikTok and LinkedIn manuals are on the roadmap for future companion drops.
Yes. The three AI Skills (Brand, Product Build, Assets) are niche-agnostic u2014 they take any validated angle and turn it into a brand foundation, deliverable, and launch assets. What changes per niche is where the Wide Market Scan looks: Coaches / consultants / advisors u2014 Gumroad, Skool, Teachable, LinkedIn, podcasts. Fashion / apparel / accessories u2014 Etsy, Shopify, Instagram shops, Pinterest, TikTok shop. Food / drink / supplements u2014 Amazon, Holland & Barrett, Ocado, TikTok shop, Instagram ads. Digital products / software / templates u2014 Gumroad, Lemon Squeezy, Product Hunt, Reddit, YouTube. Service businesses / agencies u2014 Clutch, G2, LinkedIn, Google Business listings, trade directories. The system is portable.
