The premium positioning strategy, value-based pricing framework and buyer psychology that lets you stop competing on price and start winning on value.
Strategic pricing maximizes profits.
A 1% price increase can boost operating profit by 8.7% if sales volume remains steady
💡 Your move: Test a small price increase on one product or service and monitor customer response over two weeks.
You're capable. You're committed. But without the right framework, the right community and the right expert guidance, even the best intentions stay exactly that — intentions. The gap between where you are and where you want to be isn't talent or effort. It's systems.
Every Boardroom Challenge member receives a practical welcome gift designed for this stream — yours to keep and use from week one.
Document your pricing changes, track client retention through increases and measure the revenue impact of every positioning shift.
52-week schedule will appear here once configured on this challenge page.
Pricing & Positioning is one of 18 Boardroom Challenges on the LEC table — a 52-week structured programme with fortnightly live sessions, weekly resource drops, and a welcome tracker from day one.
Challenges are included with your membership tier. Pick this challenge when you join, or add it later in the member portal — switch your selection any time with no penalty. Session recordings from challenges you held stay in your library.
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