LEC NewsRoom

The Benefits of a Customer-Centric Approach in B2B

A customer-centric approach prioritizes client needs, fosters trust, and builds long-term relationships. This article outlines the benefits of adopting this approach in B2B sales and offers practical steps for female

Implementing AI for Enhanced B2B Sales Processes

AI technology is transforming B2B sales by automating repetitive tasks, analyzing data for insights, and personalizing client interactions. This article guides female entrepreneurs on how to integrate AI tools into

The Future of B2B Sales: Emerging Technologies and Strategies

The B2B sales landscape is rapidly evolving, with new technologies and strategies reshaping how businesses operate. By adopting AI, leveraging data analytics, and exploring innovative models, businesses can enhance efficiency,

B2B Sales Trends to Watch

The B2B sales landscape is rapidly evolving due to technological advancements and shifting client expectations. This article highlights the most significant trends in B2B sales and offers practical tips to

The Importance of Transparency in B2B Sales

Transparency in B2B sales is essential for fostering trust, enhancing client relationships, and driving business growth. By openly communicating about pricing, processes, and capabilities, businesses can build a strong reputation

Effective Time Management for B2B Sales Professionals

Time management is a critical skill for B2B sales professionals juggling multiple clients, leads, and administrative tasks. This article provides actionable techniques to prioritize tasks, focus efforts, and boost productivity,

Meet the Founders: Season, Episode 8

What an unforgettable episode!THANK YOU to our incredible guests,Renée C. Neblett of Kokrobitey Institute andClara Bemmah Antwi of Beam Beads,for sharing their powerful stories, creativity, and wisdom with us.Today’s conversation was

Brunch & Learn [December 2024]

Ladies, it's time to reunite and make magic happen!Join us for The Reunion: Brunch & Learn —a delightful mix of learning, networking, and fun. With a ticket price of 500

LEC Christmas Catalogue

Celebrate Ladies Entrepreneurs with the LEC Christmas Catalogue The Ladies Entrepreneurship Club is thrilled to announce the launch of its highly anticipated Christmas Catalogue, running from Now till January 25, 2025.This

Meet the Founders: Season 2, Episode 7

What an inspiring episode of Meet the Founders – Episode 7! A huge thank you to our incredible guest, Florence Diana Kibopile, Co-Founder and CEO of Berakhah Group Africa,for sharing her

A customer-centric approach prioritizes client needs, fosters trust, and builds long-term relationships. This article outlines the benefits of adopting this approach in …

AI technology is transforming B2B sales by automating repetitive tasks, analyzing data for insights, and personalizing client interactions. This article guides female …

The B2B sales landscape is rapidly evolving, with new technologies and strategies reshaping how businesses operate. By adopting AI, leveraging data analytics, …

The B2B sales landscape is rapidly evolving due to technological advancements and shifting client expectations. This article highlights the most significant trends …

Transparency in B2B sales is essential for fostering trust, enhancing client relationships, and driving business growth. By openly communicating about pricing, processes, …

Time management is a critical skill for B2B sales professionals juggling multiple clients, leads, and administrative tasks. This article provides actionable techniques …

Summary of the Article This guide outlines strategies for training your B2B sales team, emphasizing lead generation, effective communication, and closing deals. …

What an unforgettable episode! THANK YOU to our incredible guests, Renée C. Neblett of Kokrobitey Institute  and Clara Bemmah Antwi of Beam …

Ladies, it’s time to reunite and make magic happen! Join us for The Reunion: Brunch & Learn —a delightful mix of learning, …

Celebrate Ladies Entrepreneurs with the LEC Christmas Catalogue The Ladies Entrepreneurship Club is thrilled to announce the launch of its highly anticipated Christmas …

What an inspiring episode of Meet the Founders – Episode 7!  A huge thank you to our incredible guest, Florence Diana Kibopile, …

A huge thank you to our incredible guests, Sika Antwi from IntelliandJudy Harrison-Nkechukwu from Therawake,  for sharing their powerful stories and valuable insights. …

Hello, dedicated entrepreneurs! In the midst of your ambitious pursuits, have you ever found yourself struggling to maintain a healthy work-life balance? Fear …

Hey there, decision-making entrepreneurs! Are you ready to master the art of making confident choices that propel your business forward? Get ready to …

Hey there, resilient entrepreneurs! Are you ready to weather the storms and bounce back stronger from business setbacks? Get ready to embrace resilience …

Hey there, customer-centric entrepreneurs! Are you ready to nurture strong relationships with your clients and create a thriving community around your brand? Get …

Hey there, ambitious entrepreneurs! Are you ready to unleash your full potential and conquer the inner demons that hold you back? Get ready …

Hey there, ambitious entrepreneurs! Are you ready to find harmony and master the delicate art of balancing your personal and professional life? Get …

Hey there, marketing mavens! Are you ready to navigate the twists and turns of the ever-complex marketing maze? Get ready to amplify your …

Hey there, ambitious entrepreneurs! Are you ready to take your business to new heights and scale the mountains of growth? Get ready to …

Hey there, trailblazing entrepreneurs! Are you ready to conquer the loneliness that can sometimes accompany the entrepreneurial journey? Get ready to break free …

Starting a business is no small feat, and one of the biggest challenges entrepreneurs face is securing the necessary funding.  First and foremost, …

Hey there, time-strapped entrepreneurs!Are you ready to conquer the ever-elusive beast known as time? Buckle up, because today we’re diving headfirst into …

Hey there, innovative minds!Are you ready to protect your genius ideas and keep them out of the clutches of idea thieves? Today, …

Hey there, visionary business owners! Are you ready to unlock the untapped potential of your venture? Well, hold on tight because today we’re …

In today’s fast-paced business landscape, gaining a competitive edge is crucial. AI serves as your ultimate secret weapon, empowering you to make …

Empowering Women through Networking: Unlocking Opportunities for Female Entrepreneurs Hey there, female entrepreneurs! Today, let’s dive into a topic that’s near and dear to …

A Big Thank You to our amazing guests, Victorine Sarr Awuah of Lyvv Cosmetics and Emmanuella Otoo of Flavor Fusion, for sharing …

What a FABULOUS Episode of Meet the Founders! We thank our incredible guests, Wassa Pulcherie Yao of Kimo-wa and Esinam Esi Gadzekpo …

What an incredible episode of Meet the Founders! Big love to Mthunzi Chundu for joining us and sharing her inspiring journey!  We …

What an Incredible Episode!  We wrapped up an inspiring episode of Meet the Founders, and we can’t thank Julia Konadu Osam and …

What an inspiring FIRST Episode of Season 2 on Meet the Founders!  We just wrapped up our first episode of Season 2, …

Wow! Meet the Founders , EPISODE 15 was a whole vibe.What an incredible time we had delving into the diverse dimensions and …

In Episode 14 of Meet the Founders, we indulged in the world of relocating to Ghana with Michelle Konadu @villa.diaspora We had …

In Episode 13 of Meet the Founders, we indulge in the world of exquisite tea with Clarissa Akakpo @agumatea We had a …

Wow!! EPISODE 12!! We literally made it through a whole season of Meet The Founders! We had a captivating conversation with: Latifa …

Did you miss the chance to join us this for this episode of Meet The Founders? This Episode’s guest was @simplyamayourlifecoach and …

We have just finished another amazing session of Meet the Founders with Aisha Addo and Donnaray Roc who joined us via Instagram …

We had a real opportunity to learn about ourselves in today’s episode of Meet The Founders I was joined by MamiSerwaa @findingthepersoncalledme …

Our 8th Episode with Mavis Tachie-Menson, the Fitness Maestro and Founder of @balancebody_mind One notable gem: “No matter how passionate you are …

Wrapped up an inspiring live session with Lorraine Wright-Boateng MBE, the Chief Side Hustler and Founder @lorrainehwright Lorraine’s journey from senior roles …

Episode 6 was literally the best 1.5 hours of amazing tips and stories, and we have had some amazing episodes already! I’m …

I honestly cannot believe we are on Episode 5 of Meet The Founders here at LEC! As usual, our guests made it …

Another empowering discussion with groundbreaking insights Episode 4 of our Founders Month Instagram live series was a resounding success!  I was joined …

We had so much fun in today’s episode of Meet The Founders I was joined by Michelle Yeboah @tmskdj, The Masked DJ …

We have just finished another amazing session of ‘Meet the Founders’ with @cherelsdesign who joined us straight from the USA via Instagram …

Expanding Horizons: Opportunities for Female Entrepreneurs in Cross-Border Trade As the global economy becomes increasingly interconnected, female entrepreneurs across Africa are poised …

We just wrapped an AMAZING conversation with Eva of North Ridge Cafe & Evelyn of Nappytalia! We answered questions such as: Do …

In today’s dynamic business landscape, success isn’t just about what you know—it’s aboutwho knows you and the strength of your support system. …

In the grand tapestry of Africa’s future, Agenda 2063 stands out as a bold and visionaryblueprint for transformation. This ambitious plan, spanning …

A Data-Driven Analysis As environmental challenges reshape the global business landscape, female entrepreneurs have emerged as pivotal leaders in sustainable business transformation. …

We are thrilled to invite you to our upcoming Sip ‘n’ Shop. This event crafted to create intimate opportunities for networking, connecting, and …

At Launch Week, you’ll have access to 2-3 workshops every day, covering a range of essential business topics, from finance and AI to marketing and wellness. These sessions are led by industry experts who will provide you with actionable strategies to implement in your own business.

Over the past few months, we’ve seen many female entrepreneurs in Ghana and around the world show great strength and creativity. These …

It’s an exciting time to be a woman in the workforce. Over the past few decades, the career landscape for women has …

"A journey of grief, reflection, and renewal for entrepreneurs."

Social media and other digital tools have become essential for businesses of all sizes, as they offer a cost-effective and efficient way …

Ever wondered if that hobby that you love can be a successful business? Well, we are happy to say it’s been done …

In all aspects of life, a helping hand goes a long way, especially from an experienced mentor. Michael Jordan, arguably one of …

Let’s get down to brass tax. Being an entrepreneur means taking risks, and the basic Merriam-Webster dictionary definition is partly accurate: “an entrepreneur is a person who starts a business and is willing to risk loss in order to make money.” We can go deeper than that.

Perhaps you are part of a larger organisation, a cog in the great machine that churns out some obscure product or service that only now you have gotten to grips with. In doing so, you have realised that there are ways in which the business could run more smoothly, or rake in more profits. Finding these opportunities is very similar to being an entrepreneur, the only difference being that you are part of something bigger and your ideas impact more than just yourself.

In a world wrought with savage criticism and scathing reviews, you would not be blamed for believing that the feedback you receive from your stakeholders is all you need to gauge your worth. That is just one aspect of self-improvement, the next part is doing it to yourself. Call it what you want: self-evaluation, self-assessment; it is all entirely necessary and highly valuable.

In this modern age of information, digital platforms have become the bread and butter of the budding entrepreneur. From social media to blogging and vlogging, we have made leaps and bounds in the tools we use on a daily basis on our search for success. But beyond the well-known and popular tech giants like Facebook and YouTube, there lies more specialised and niche tools that are vital for any would-be startup.

Success is an ugly thing, one spawned from blood, sweat and tears. It comes kicking and screaming through grit and determination, never from complacency and laziness. It takes a certain kind of person who has the ambition and drive to carve themselves a piece of the pie before others can and find their niche in an oversaturated marketplace. Being an entrepreneur means taking a hit but getting into the ring time and time again, regardless of how much it hurts.