How to Create and Sell Mini Email Funnel Templates for Under $20
The digital product market has exploded — and one of the most consistently strong sellers in it is the email template.
Not full-course email sequences. Not complex automation blueprints. Simple, practical, ready-to-use mini funnels that solve a specific problem for a specific type of business owner.
Priced in the £9–£20 range, these products can generate meaningful passive income with relatively little production time. Here’s the full picture.
What Is a Mini Email Funnel Template?
A mini email funnel template is typically a set of 3–7 pre-written email templates designed for a specific use case. Examples:
- A 5-email welcome sequence for new subscribers
- A 3-email abandoned cart recovery sequence
- A 4-email post-purchase nurture sequence
- A 3-email webinar follow-up sequence
- A 5-email re-engagement sequence for cold subscribers
The buyer downloads the templates, customises the placeholders for their brand, and loads them into their email platform. The time saved versus writing from scratch: 3-10 hours. The value of the product is clear and immediate.
What Makes Them Sell
Email template packs convert well because:
- The problem is specific and well-understood by the buyer
- The ROI is obvious — saving time has a clear value
- The price point removes purchasing friction
- They’re evergreen — email marketing is not going away
Creating Yours: The Practical Steps
Step 1: Choose a niche and a specific funnel type. Don’t make a generic “email templates” pack. Make “5 Welcome Emails for Service Providers” or “Abandoned Cart Sequence for Product-Based Businesses.” Specificity sells.
Step 2: Write the emails. Each email needs a subject line, preview text, and body copy with clear placeholders marked: [Your Name], [Business Name], [Link to X], [Benefit of Product]. Keep them tight — 150-300 words per email for most funnel types.
Step 3: Format and brand your product. A well-formatted PDF or Notion template elevates the perceived value significantly. Include brief instructions explaining where each email lives in the sequence and what it’s designed to do.
Step 4: Price it at £12–£19. This is the sweet spot for impulse-purchase digital products. Low enough to buy without significant deliberation. High enough to signal quality.
Step 5: Sell it on Etsy, Gumroad, Payhip, or your own website. Etsy gets you discovery. Your own platform keeps more margin.
The Upsell That Multiplies Revenue
Mini template packs are excellent entry products. After purchase, present a “complete email toolkit” bundle — every template pack you sell — at a bundled price. Many buyers who love the first pack will upgrade.
You can also offer a “done for you” customisation add-on: for an additional fee, you’ll personalise and load the templates into their email platform. An easy upsell for buyers who are time-poor.
Is It Saturated?
The email template market has many sellers. The niched, high-quality micro-funnel packs with clear use cases and strong design? Less so. Quality and specificity will always find their audience.
