Online marketplaces allow you to sell goods without setting up your own online store. Selling through online marketplaces provides a flexible business opportunity with relatively low start-up costs. eBay and Amazon are examples of well established marketplaces.
The potential advantages to be gained by joining an online marketplace will vary between industries and businesses, and indeed between buyers and sellers.
In 2018, online marketplace giant Amazon claimed 41% of online retail sales in the U.S. This number has only increased since then, pushing Amazon into a majority market share in retail sales since then. Those are numbers that simply cannot be ignored.
As B2B e-commerce is growing and looking to replicate B2C online store shopping experiences for its clients, e-marketplaces are also expanding to target audiences that include B2B buyers as potential customers. Amazon’s Amazon Business and Alibaba’s Aliexpress are just two examples of large companies adjusting their business model for buyers and sellers as part of the new B2B marketplace trend.
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