Episode 2 of Meet The Founders brought us a breath of fresh air from across the Atlantic. Cherel of @cherelsdesign joined us from the USA to share her journey as a visual artist, web designer, and “manifesting generator.”
Creative Growth & Client Boundaries
Three years into her business, Cherel has moved past the “passion project” phase into a serious design operation. She shared her hard-won lessons on how to avoid the “negative engagements” that often plague visual artists, offering practical advice on how to get the highest quality work out of any creative partnership.
Your Next Move
- Audit Your Process: Are you communicating your vision clearly to your designers? Setting expectations early prevents the friction that stalls creative momentum.
- Manifest Content: Cherel lives by intentionality—don’t just design for today, manifest your brand’s future through your visual identity.
Building a creative business requires balancing the art of the craft with the science of management. Cherel’s story is a testament to what happens when you get both right.
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