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Health & Wellness

Episode 01: Health & Wellness — Brunch & Learn 2023

Originally published Jan 8, 2023

Build a wellness business with commercial clarity

This archived Brunch & Learn is a wide-ranging business seminar, rather than a single health lesson. It moves from packaging and export to insurance, customer trust, sales, funding and market validation. Use the episode outline to jump to the section that helps with your next decision.

What the recording covers

  • Export readiness: the opening panel explores proving demand at home, checking market and certification requirements, and accounting for logistics before taking a product or service across borders.
  • Insurance and risk: Kukie Essel-Koomson introduces business and liability risk. Treat this as a starting point for questions to an appropriately qualified local adviser, not personalised insurance advice.
  • Wellness services: Harriet Nartey moderates a panel about working in wellness, featuring Diana Cooper, Lindiwe Mutungamiri, Catherine Morton and Erica M. Daniel. The conversation considers expertise, service, client confidence and the reality of building trust.
  • Sales: Minerva Kranzo focuses on knowing the customer, creating a follow-up process and being clear about the value of an offer.
  • Opportunities and funding: Loubna Sabbah, Taneka Malone and Miriam from Stanbic Investment Management Services discuss visibility, partnerships, financial confidence and finding opportunities.
  • Demand before stock: Tonisha Tagoe closes one section with the difference between an idea and evidence that customers will buy.

Selected contributors

Tonisha Tagoe hosts. The source identifies Solomon Mensah (La Montana), Cherel Gyamfi, Kukie Essel-Koomson, Harriet Nartey, Diana Cooper, Lindiwe Mutungamiri, Catherine Morton, Erica M. Daniel, Minerva Kranzo, Loubna Sabbah, Taneka Malone and Miriam from Stanbic Investment Management Services. This is a selected source-backed list for the sections mapped below, not a claim to a complete attendee list.

Make a commercial-readiness map after watching

This is new editorial support for the recording. Copy the six headings into a document or your notes before you spend more money on the idea.

  1. Customer and problem: name the person you serve, the situation they are in and what evidence shows they want help.
  2. Offer and trust: say exactly what the customer receives, what is excluded, and what qualification, policy or proof they need in order to feel safe buying.
  3. Market and route: name the first place you will sell, the specific requirements you still need to check, and the one partner or adviser you should speak to.
  4. Costs and risk: list direct delivery costs, logistics, insurance, compliance and support. Label every unquoted number as an assumption.
  5. Sales proof: choose one small test that asks a real potential customer to commit, rather than relying on compliments or social engagement alone.
  6. Follow-up: decide who will be contacted, when, what useful next step you will offer, and how you will review what you learn.

A worked example

Imagine you want to sell a natural body-care set to a specific diaspora market. Start with three conversations about the problem it solves and a sample offer with an honest delivery window. Record the ingredients, packaging, delivery and support costs separately; do not label a guessed price as a quote. Before ordering a large quantity, ask a small group whether they would reserve and pay for the set under those terms. This fictional example shows how to turn the recording’s questions into a test. It does not claim a result or give regulatory advice.

Use the archive in context

The original source was uploaded on 8 January 2023; the recording date has not been independently confirmed. Prices, programme offers, event arrangements, funder references and operational details spoken during the seminar are historical context, not current LEC promises. The full automatic-caption source remains private while it undergoes privacy, audio and editing review. The public page provides a source-backed guide and original worksheet, not the full transcript.

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