What happened
at the event.

This Deep Dive session tackled one of the biggest pain points for growing businesses: customer service at scale. Members learned how AI could handle common queries while preserving the personal touch that sets LEC businesses apart. The live demonstration of an AI chatbot handling real customer scenarios was eye-opening. Attendees saw firsthand how AI could triage inquiries, personalise responses based on customer history, and escalate complex issues to human team members — all while maintaining the brand voice they had carefully cultivated. The session ended with each member creating a customer service automation plan for their own business.