How to Create and Sell Elevator Pitch Templates as a Digital Product

An elevator pitch is one of the most used and least prepared pieces of business communication. Most entrepreneurs deliver a vague, forgettable summary of their work and immediately regret it. They know they need a better answer to “what do you do?” They just don’t know how to build one.

That uncertainty is your product opportunity. A well-crafted elevator pitch template pack — with multiple formats for different contexts — is a genuine, specific solution to a real problem. And it sells.

What to Include in an Elevator Pitch Template Pack

A strong pack covers multiple scenarios where a pitch is needed:

• The 30-Second Pitch — for networking events, casual introductions, social settings
• The 60-Second Pitch — for formal introductions, panel events, client calls
• The Written Pitch — for LinkedIn bio, website “about” section, email signatures
• The Pitch by Audience — a template for pitching to investors, to potential clients, to collaborators (different emphasis for each)

Each template should be pre-filled as an example and annotated with what to customise. Include a one-page guide on the formula behind the pitch: who you help + what problem you solve + how you solve it + what makes you different.

The Formula to Include

Your templates should teach as well as provide. Include the structure behind the copy:

“I work with [specific type of person/business] who are struggling with [specific problem]. I help them [specific outcome] so that they can [broader impact or benefit]. Unlike [alternative approach], I [your differentiator].”

Walk the buyer through filling in each component with examples. A template that explains itself sells better and generates fewer support requests.

Design and Format

Clean formatting in Canva, exported as a polished PDF. Include word count guidance for each template format. If you’re offering a Notion version, create a fillable template with dropdowns for common industry types.

Branded cover page, section dividers, and a brief “how to use this pack” intro page elevate the perceived value without significant additional production time.

Pricing and Positioning

A single pitch template at £4–£5 is the entry point. A “Complete Business Pitch Pack” covering all formats and audiences at £15–£20 is the upsell.

Position the value around confidence, not just structure: “Stop dreading the ‘what do you do?’ question. Walk into every room with a pitch that lands.”

Where the Buyers Are

Etsy finds buyers with search intent. LinkedIn organic content finds professionals who specifically know they have a bad pitch (post content about common pitch mistakes and offer the solution).

The elevator pitch problem is universal and perennial. Build the template once; it keeps working.