Expanding Horizons: Opportunities for Female Entrepreneurs in Cross-Border Trade
As the global economy becomes increasingly interconnected, female entrepreneurs across Africa are poised to capitalize on the vast opportunities presented by cross-border trade. From accessing new markets to leveraging digital tools, women-led businesses are leading the charge in embracing the transformative potential of international commerce.
The Untapped Potential of Women-Owned Enterprises
According to data from the International Finance Corporation (IFC), women-owned businesses make up 37% of all small and medium enterprises (SMEs) in emerging markets, including Africa.1 These female-led enterprises are not only significant contributors to their local economies, but also have immense potential to expand their reach and impact through cross-border trade.
A study by the International Trade Centre found that women-owned businesses that export are more productive, profitable, and likely to hire more employees than those that only sell domestically.2 This underscores the strategic advantage that cross-border trade can offer female entrepreneurs.
Accessing New Markets and Customers
One of the primary benefits of cross-border trade for female entrepreneurs is the opportunity to expand their customer base and tap into new markets. According to a survey by the International Trade Centre, women-owned businesses are more likely to export than their male counterparts, particularly in sectors such as agriculture, textiles, and handicrafts.3
By leveraging digital platforms and e-commerce tools, female entrepreneurs can reach a global audience with greater ease. Online marketplaces, such as Jumia and Kilimall, provide women-led businesses with access to a wider customer base across Africa and beyond
Overcoming Financing Challenges
Access to financing remains a significant hurdle for many female entrepreneurs, both within their home countries and when engaging in cross-border trade. The IFC reports that 70% of women-owned SMEs in emerging markets, including Africa, are either underserved or unserved by financial institutions.4
However, the growing adoption of digital financial services and innovative payment solutions, such as mobile money and cross-border remittance platforms, is helping to bridge this gap. These tools empower female entrepreneurs to manage their finances, make cross-border payments, and access credit more easily.
Embracing the Digital Transformation
The accelerated digitalization of the global economy has opened up new avenues for female entrepreneurs to engage in cross-border trade. From e-commerce platforms to digital payment solutions, a wide range of tools and technologies are empowering women-led businesses to overcome geographical barriers and streamline their operations.
A study by the IFC and the Global Partnership for Financial Inclusion found that women-owned businesses are more likely to use digital financial services than their male counterparts.5 This positions female entrepreneurs to capitalize on the efficiency and accessibility of digital tools in their cross-border trade endeavors.
Unlocking the Potential of Female Entrepreneurs
The cross-border trade landscape presents a multitude of opportunities for female entrepreneurs in Africa to expand their businesses, increase their competitiveness, and contribute to the continent’s economic growth. By leveraging the power of digital tools, accessing new markets, and overcoming financing challenges, women-led enterprises are poised to thrive in the global marketplace.
As the female entrepreneurship club, we have a unique opportunity to empower our members to seize these cross-border trade opportunities and unlock their full potential. By providing access to information, training, and support, we can help female entrepreneurs navigate the evolving trade landscape and capitalize on the transformative impact of international commerce.