Marketing Blueprint: 2 Weeks to Success

A carefully-crafted product that is validated by data from your research now requires proper marketing! Step Seven will see you explore the many facets of promoting your product, starting with identifying its market, key audience, who is the most likely to buy, your competitors and ways in which you can join the conversation. All this will lead into creating a customer persona; a reflection of the ideal buyer of your product!

This section of the Planner provides you with a great opportunity to really hone in on your target market by determining the ideal demographic of who would be interested in your product or service. Additionally, you can use this space to determine what type of person your typical customer is, such as their background, location, buying habits, hobbies and careers to provide more accuracy to your future marketing.

Identifying the deeper psychology behind the mind of a consumer is the purpose of this page, allowing you to delve into the societal attitudes that drive trends and dictate what products are successful. In this section of the Planner, you will also have the opportunity to further refine the solutions your business is solving for prospective customers.

Timing the release of your product is a key strategy that is easy to learn but hard to master. This page of the Planner is dedicated to planning and scheduling the release of your product and service, and deciding whether you want something seasonal, constant or a one-time release. In addition, you can use this section to consider how to track website traffic.

Using this page, you can explore your competition and discover their strengths, weaknesses, threats and opportunities as well their conduct in the industry. In addition, you will have the opportunity to analyse your rivals’ customers to determine why they shop with your competition, enabling you to better strategise and adapt your tactics when marketing the final version of your product.

Communication is a vital element in keeping a business alive, and the conversation surrounding your product ultimately leads to creating a perception, thereby forming a reputation and adding validity to your brand. Using this section of the Planner, you can plan how to join and lead the conversation across multiple channels and platforms of media.

This section of the Planner is designed for you to consider the various methods in which potential customers, clients and other stakeholders can contact you, be it via the phone, social media, email or instant chat feature found on your website. Additionally, you can use this to consider how to call your potential clients/customers to action on your website or social media.

Considering the right channels to communicate with is a vital element in connecting with key prospects, be they clients, customers, press or potential partners. Using this page, you can strategize on the core principles of marketing, otherwise known as the ‘4 Ps’, which are: price, place, product and promotion.

A stakeholder is someone who has a stake in your business, such as a customer, client, shareholder, social media follower, journalists and employees. This section of the Planner gives you some time to think about who your stakeholders are and then build a persona based on how you think they will interact with your business as well as their thoughts and feelings regarding your products and conduct.