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Ladies Entrepreneurship Bootcamp: Self Guided

Welcome booklet

File size: 902 kb

Starting a business can be very difficult. But growing a business is even more difficult.

Ready to take your entrepreneurial journey to the next level? Our self-guided boot camp gives you all the skills and experiences you need to grow your business from one level to the next without relying on others.

Take control of your time by taking lessons at your own pace and achieving your own goals without outside pressure or deadlines.

Our self-guided boot camp is a pre-recorded training that helps you use proven skills, techniques, and methodologies taken from MBA and entrepreneurship degree programs to enhance your business growth.

This course will teach you how to create a successful company from the ground up, whether it’s your first or your fifth.

Who is This For?

The self-guided boot camp is designed for new and aspiring entrepreneurs, business owners, business executives, managers, CEOs, and industry experts who want to grow their businesses but do not have time for live lectures due to their busy schedules.

What’s In It?

  • Full access to a digital copy of the Ultimate Enterprise Planner worth $98, including worksheets and spaces to plan business growth.
  • How to generate passive revenue streams to supplement your income with the greatest sales techniques.
  • The 5 stages of growth and other MBA level methodologies.
  • Cutting-edge market research strategies
  • Research Techniques
  • Data Analysis
  • SEO Techniques
  • 80 Lectures in total
  • 35 hours of content
  • Learn at your own pace.

Bonus Offerings

  • How To Schedule Social Media
  • Going LIVE without Being on Camera
  • Pricing psychology
  • Developing Customer personas
  • Reviving Your Business Model
  • Power Hours (Consultation)
  • Meditation Events
  • Mindfulness
  • Strategy
  • Product Development
  • Marketing
  • Website planning
  • Office Hours

All going for $1050 only!

Welcome

1
Course Introduction
5

The Entrepreneur Bootcamp is tailored for passionate and determined individuals who want to see their ambition turned into measurable goals. There is no such thing as a bad idea and we welcome anyone with the drive to see their creativity bloom into a profitable business.

About You

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⏲🎊 Welcome to Chapter 1
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Step one explores your vision, goals and reasons for getting into business in the first place. By delving into what motivates you as an entrepreneur and why you want to create a certain product/service, we gain the opportunity to create a unique profile that will help feed into the curation of your unique brand and selling point!

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What Does Success Look Like To You?
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Success assumes many forms and will look different to you than it will to others. This section of Enterprise Planner Bootcamp will see you focus on the important questions that will help you to understand the reasons for going into business and what sort of career you want to lead.

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βœ…πŸ“© Worksheet 1.1.1
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SWOT Analysis
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A SWOT analysis is a tool used by businesses to determine the strengths, weaknesses, opportunities and threats that surround a company. By exploring these elements, business owners are in a better position to adapt their strategies and tactics to compensate for their weaknesses, while also being able to take advantage of new opportunities and ward off issues that may arise down the road.

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βœ…πŸ“© Worksheet 1.1.2
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What is Your Why?
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Everyone has a reason for going into business. For some, it’s all about changing their life and generating wealth, and for others it is the pursuit of a remedy for an issue that is affecting parts of the world. This section of the Planner allows you to explore your motivations and what inspired you to go into business and become an entrepreneur, so dig deep and be honest!

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βœ…πŸ“© Worksheet 1.1.3
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What is Your Mission
8

A business cannot operate without a directive; a mission and overarching goal that governs their every step towards a desired result. Whether it’s changing the world through the revolution of outdated transactional systems or simply providing a better quality of graphics for small businesses, this part of the Planner allows you to define who you are and what your customers can expect from your company.

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βœ…πŸ“© Worksheet 1.1.4
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What is Your Vision
8

This section of the Planner allows you to explore where you see your business and career going and what direction you want it to take as it begins to grow and expand. A vision is like a dream, one that inspires you to undertake certain actions or work towards a certain goal with your business. This is where you must look to the future and imagine where you will be in 5, 10, 15, 20 and so months from this exact point.

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List Your Five Favourite Brands and Businesses
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Inspiration comes in many forms and from a multitude of sources, most of which are the leaders of our industry who pave the way for smaller businesses with their success and affluence. They needn't be the biggest brands, but they are certainly your favourite, and this section of the Planner will see you explore what makes them successful and how your brand can follow their example.

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βœ…πŸ“© Worksheet 1.1.6

Self-Assesment

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⏲🎊 Mission 2
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Step Two is also about providing yourself with honest feedback and self-assessment. We will be drawing on both practical and academic sources for analysing the traits of your business, with models such as Clifton’s Strength Finder, The 5 Languages of Love, your associative colours and what they mean, followed by a personality assessment to discover what kind of entrepreneur you really are!

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Why Personality Tests
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This section of the Planner is designed to test your ability to be objectively self-critical and create an honest profile of who you are, how you operate, and how well you get along with others. By determining your business personality, you will be in a better position to adapt your approach to others and build better leadership skills for when you reach the point of hiring your first employee.

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βœ…πŸ“© Worksheet 2.1.1
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Exploring Your Colours
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This section of the Planner is all about the popular Colour Energy test where you find which colours are associated with your personality type. For instance, red is the colour of passion, strength, vigor, assertiveness, dominance and aggression, whereas blue reflects contemplation, calm, tranquility, logic and reasoning.

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βœ…πŸ“© Worksheet 2.2.2
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The Five Languages Of Love
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The Five Languages of Love is a system adapted from The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, a book by Gary Chapman. Business analysts use the Five Languages to help leaders become better at working with their team. The β€˜Five Languages’ are as follows: words of affirmation, quality time, receiving gifts, acts of service and physical touch. In a professional environment, physical touch governs handshakes, handling material goods, preferring the analogue to digital and enjoying socialising outside of work.

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βœ…πŸ“© Worksheet 2.3.3
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Clifton Strengths Finder
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Clifton Strengths Finder is a tool used by business owners to measure your specific talent DNA by explaining the unique ways in which you accomplish your goals by building relationships, thinking strategically, executing plans and influencing others. Similar to a SWOT analysis, this model focuses on turning weaknesses into strengths and working with others.

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βœ…πŸ“© Worksheet 2.4.4
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Other Recommended Assessments
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This section of the Planner will pose a number of alternative assessments you can conduct in order to discover more about yourself and how you operate in a professional environment. Moreso, this section will equip you with the ability to assess others on your team in the future, once you’ve hired employees or found partners to work alongside as you build up your business.

Entrepreneur Profile

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⏲🎊 Mission 3
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Following Step Two’s self-assessment period, we will now be in a unique position to review your results and put into place some actionable goals, feeding into the creation of 5 unique SMART objectives to focus on in the near future. Here’s a list of the assessment results we will compile together to build your entrepreneur profile

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My Vision
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βœ…πŸ“© Worksheet 3.1.1
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Five Smart Objectives
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Specific

Measurable

Attainable

Relevant

Time-Based

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βœ…πŸ“© Worksheet 3.2.2
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Failure Log
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Failure is merely a stepping stone towards success; it is the ultimate teacher and everyone encounters it at some point in their personal lives and career. Merely a setback, failure defines how well we recover and make the best of our situation, and this section of the Planner will allow you to record your mistakes and the actions you took to resolve them.

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βœ…πŸ“© Worksheet 3.3.3
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My Purpose
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Your purpose in life does not need to be the same as that of your business, but exploring your reasons for being can help to build your confidence, bring clarity and remove stress from the process of building a company. This section poses a number of challenging questions that will require complete honesty and introspection.

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βœ…πŸ“© Worksheet 3.4.4
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Planning For The Future
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What lies around the corner is often uncertain, but with the right planning you are better equipped to manage the growth and expansion of your business. This section of the Planner is dedicated to looking forward and creating strategies for how to manage your business across the coming years, while identifying future opportunities and barriers.

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βœ…πŸ“© Worksheet 3.5.5
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Four Focus Areas For Building My Professional Credibility
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Credibility is the lifeforce of a business, for without it, one is surely doomed to fail. The section of the Planner is dedicated to exploring what makes you a credible business owner, be it your certifications/qualifications, brand, authority on a subject or ability to influence others. This space is also useful for noting down the areas that you need to work on in order to build the credibility factors you will need for success as an entrepreneur. Remember, what you write comes true! So use this space to note it all down (even that PhD you secretly wish you had) because this is the first step to becoming the new you!

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βœ…πŸ“© Worksheet 3.6.6
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Prospective And Past Clients Log
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A perception of your business and yourself is created by what others think of you. This image is often recorded and observed through the reception of feedback for your work, product or conduct and governs your reputation and credibility. This section is dedicated to exploring the feedback you have received in the past how it can be used to grow and adapt.

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βœ…πŸ“© Worksheet 3.7.7
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Colour Energy Results
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Previous sections of the Planner saw you explore what colours reflect your personality, and now is the time to analyse the results and what they mean in relation to your traits as a business leader.

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βœ…πŸ“© Worksheet 3.8.8
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Love Language Result
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This section of the Planner provides you with time to reflect on how you deal with others and like to be dealt with in regards to your professional relationships. There are no wrong answers here for everyone is different, but exploring the questions below will help you to better influence others in a positive and productive manner.

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βœ…πŸ“© Worksheet 3.9.9
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Gallop Strength Result
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Following your Gallop Strength test, this section of the Planner allows you to correlate and analyse the results in order to determine your best qualities as a business leader as well as the areas in which you need to improve. On this page, you will also think about how your results can be applied to your business overall and perhaps even feed into your company’s brand.

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βœ…πŸ“© Worksheet 3.10.10

Ideate

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⏲🎊 Mission 4
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Business Brainstorm
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This section of the Planner provides you with time to really think about the scope of your business and what industries you wish to operate it. Be it purely online, a mix of digital and analogue, or just a local store, now is the time to decide how and where your products will be delivered to by answering the important questions seen below.

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βœ…πŸ“© Business Brainstorm (Worksheet 4.1.1)
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What Are The Problems Your Customers Have?
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A product is a solution to a problem; a pain remedy that can be something as simple as a magazine that cures someone’s problem of not knowing what to wear this winter. This page is designed to have you think about what problem your product is solving and ways in which you can understand your customer’s issues by interviewing them and reading reviews of similar products.

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βœ…πŸ“© What Are The Problems Your Customers Have? (Worksheet 4.2.2)
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What Are The Solutions You Sell?
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Now that you understand the problem your customers want resolved, it is time to consider the remedy you are going to be selling them. This page will require you to consider what makes your product different from the competition and its unique selling point (USP).

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βœ…πŸ“© What Are The Solutions You Sell? (Worksheet 4.3.3)
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Who Do You Need To Form Partnerships With?
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The growth of a business can often rely on solid partnerships and collaborations in order to break into new markets, and this page will have you consider your potential relationships with other businesses, entrepreneurs and shareholders. Partners can have considerable sway over a business if their investment is big enough, so use this space to strategize and deliberate on the opportunities and threats they bring.

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βœ…πŸ“© Who Do You Need To Form Partnerships With? (Worksheet 4.4.4)
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What Will Be Your Day To Day Business Activities?
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Every day, your business will be involved in various activities no matter its size or scope. Using this page, consider what you will do on a day-to-day basis in order to keep the cogs of your company turning smoothly and to avoid a backlog or build-up of essential tasks.

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βœ…πŸ“© What Will Be Your Day To Day Business Activities? (Worksheet 4.5.5)
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What Is Your Value Proposition?
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A unique value proposition, or β€˜USP’, is what makes your business different from the rest. Using this section of the Planner, you can determine the benefits your company offers to customers and why they should come to you over your rivals by coming up with a value proposition that will entice new buyers.

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βœ…πŸ“© What Is Your Value Proposition? (Worksheet 4.6.6)
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How Will You Build And Maintain Relationships With Your Prospective Customers And Employees?
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This page is designed to have you consider the professional relationships with your customers and employees; a vital bond that must be maintained with regular nurturing across multiple channels and modes of communication. You will have the opportunity to consider additional factors such as how to empower your employees and engage customers on a deeper level than just selling to them.

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βœ…πŸ“© How Will You Build And Maintain Relationships With Your Prospective Customers And Employees? (Worksheet 4.7.7)
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What Communication Channels Will You Use?
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Maintaining a strong relationship with your stakeholders (customers, employees, shareholders, followers) requires you to think about the communication channels you will be utilising to send your message and build those bonds. This page allows you to consider the various digital modes of communication such as social media and email.

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βœ…πŸ“© What Communication Channels Will You Use? (Worksheet 4.8.8)
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Where Will You Sell Your Products And Services
10

This page has been designed for you to consider the various markets and areas in which you can sell your product, be it local, national, international or purely through word of mouth. Additionally, you will be able to determine whether your product is designed for a mass audience or a more niche market.

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βœ…πŸ“© Where Will You Sell Your Products And Services (Worksheet 4.9.9)

Getting to MVP

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⏲🎊 Mission 5
3

A minimum viable product is a version of a product with just enough features to satisfy early customers and provide feedback for future product development. Building an MPV comes with a number of important technical requirements that may seem stressful and confusing at first, but with the right amount of research into what customers are looking for, you can build a decent prototype.

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Data Driven Innovation
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Data is the lifeblood of any successful business; it informs every single decision big or small, drawing from multiple sources of research. Thusly, this page enables you to really consider the important research you need to conduct before your product goes live, such as the demand, industry, potential market share and demographics.

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βœ…πŸ“© Data Driven Innovation (Worksheet 5.1.1)
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Redefining Problems
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As you advance in your research about your target audience and product, you will inevitably discover new problems and issues that your business can solve for your customers. Using this page, you will be able to consider 5 additional concerns to provide remedies for.

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βœ…πŸ“© Redefining Problems (Worksheet 5.2.2)
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Unique Value Proposition
10

Your unique value proposition, also known as β€˜USP’, is something you will determine using this section of the Planner. Here, you will be able to explore your business’ deliverable benefits, how it’s different to the competition and its overall relevance to the marketplace and potential customers.

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βœ…πŸ“© Unique Value Proposition (Worksheet 5.3.3)
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Preparing To Manufacture Prototypes
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Prior to making a finalised product, there is the drawing board, planning and the creation of a prototype. This section of the Planner is for considering the necessary components, elements, resources and production costs/requirements that go into manufacturing the first version of your product/service.

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βœ…πŸ“© Preparing To Manufacture Prototypes (Worksheet 5.4.4)
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Services Possible
10

This page of the Planner gives you the opportunity to expand on the services your business provides and how they compare to your rivals and competitors. No matter how big or small the services are, this page is designed to get you thinking about their USP and the problem they are solving for your customers.

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βœ…πŸ“© Services Possible (Worksheet 5.5.5)

Validate

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⏲🎊 Mission 6
3

During Step 6, you will validate all of the ideas you have generated so far laying the foundations for data collection and harvesting by planning out surveys and focus groups as well as the necessary resources associated with quantitative and qualitative data gathering.

You will also have the opportunity to consider your business model and the places you can stress-test it, with a particular focus on using a compatibility matrix to ensure your ideas are in-touch with current trends and attitudes.

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Product Categories
10

This section of the Planner is a space for you to consider what category your product falls into, as well as the components that go into the creation of your product and where you will source them from. Examples of what to consider include categories such as convenience products, speciality products, emergency products and shopping products.

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βœ…πŸ“© Product Categories (Worksheet 6.1.1)
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Product Description
10

Every product has a story and this is the space to begin tailoring it in order to entice and persuade customers to make a purchase. Consider the art of copywriting and how flavourful text can enhance the buyer experience while being clear and concise in what issues your product is solving for the customers. Get creative!

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βœ…πŸ“© Product Description (Worksheet 6.2.2)
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How Or Where Can You Test Business Model Assumptions
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Stress-testing your business model requires you to consider the platforms in which to do so, such as industry events, surveys, forums and blog posts. Using this page, you are able to consider the various methods in which to test your business model with the general public who are ultimately the deciding factor in whether they will turn into a customer or another person of value to your business.

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βœ…πŸ“© How Or Where Can You Test Business Model Assumptions (Worksheet 6.3.3)
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Who Do You Need To Form Partnerships With?
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βœ…πŸ“© Who Do You Need To Form Partnerships With? (Worksheet 6.4.4)
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Survey Planner
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Surveys allow you to gather important data on opinions and societal trends, and this page will let you plan out where your surveys will be delivered to, who will be surveyed and what questions you will be asking in order to paint a picture on the perception of your product and business.

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βœ…πŸ“© Survey Planner (Worksheet 6.5.5)
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Focus Group Planner
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A focus group is a small collection of individuals from a diverse background, and most importantly, completely random members of the public. Using this page, you will be able to consider which stakeholder groups your focus groups will hone in on as well as its composition and the questions that will be asked during the session.

 

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βœ…πŸ“© Focus Group Planner (Worksheet 6.6.6)
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Focus Group Resources
10

This page is designed to have you consider the resources that go into crafting an effective focus group, such as who will be involved, the location, venue, travel cost, incentives and time frame for the session. You may wish to consider how to incentivise people to attend the focus group and make it worth their time and how to encourage their participation.

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βœ…πŸ“© Focus Group Resources (Worksheet 6.7.7)
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Extra Things To Consider
10

No focus group is the same and they take on many forms depending on the context of your business, product and the questions you require the answers to. Extra things to consider for an effective focus group depends largely on your imagination and the scope of your research, but this page will give the opportunity to note down anything else you can think of that might be important for hosting your first session.

 

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βœ…πŸ“© Extra Things To Consider (Worksheet 6.8.8)
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Validation Data
10

Validating your products and services is done through the collection and analysis of hard data gathered from the various research methods at your disposal in the digital world. This section of the Planner gives you time to think about the feedback you have received for prototypes/mock-ups and from focus groups, allowing you to make the necessary changes to your product or service.

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βœ…πŸ“© Validation Data (Worksheet 6.9.9)
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Compatibility Matrix
10

The Compatibility Matrix is a tool to determine the compatibility of two or more entities to find the most logical and realistic outcome. In the context of running a business, the Compatibility Matrix allows you to analyse how well your product/service fits into the current market while considering the financial requirements of distribution and supply.

 

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βœ…πŸ“© Compatibility Matrix (Worksheet 6.10.10)
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Business Case
10

Following the research methods covered previously in the Planner, this page allows you to build a business case outlining all of the validated facts you have gathered so far in order to bring more clarity to your venture. This is also an excellent opportunity to review the reasons for starting your business and the solution is selling to your prospective customers.

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βœ…πŸ“© Business Case (Worksheet 6.11.11)

Marketing

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⏲🎊 Mission 7
3

A carefully-crafted product that is validated by data from your research now requires proper marketing! Step Seven will see you explore the many facets of promoting your product, starting with identifying its market, key audience, who is the most likely to buy, your competitors and ways in which you can join the conversation. All this will lead into creating a customer persona; a reflection of the ideal buyer of your product!

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Determine Your Target Market
10

This section of the Planner provides you with a great opportunity to really hone in on your target market by determining the ideal demographic of who would be interested in your product or service. Additionally, you can use this space to determine what type of person your typical customer is, such as their background, location, buying habits, hobbies and careers to provide more accuracy to your future marketing.

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βœ…πŸ“© Determine Your Target Market (Worksheet 7.1.1)
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What Is Your Target Market Looking For?
10

Identifying the deeper psychology behind the mind of a consumer is the purpose of this page, allowing you to delve into the societal attitudes that drive trends and dictate what products are successful. In this section of the Planner, you will also have the opportunity to further refine the solutions your business is solving for prospective customers.

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βœ…πŸ“© What Is Your Target Market Looking For? (Worksheet 7.2.2)
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When Are Clients Most Likely To Look For Your Services?
10

Timing the release of your product is a key strategy that is easy to learn but hard to master. This page of the Planner is dedicated to planning and scheduling the release of your product and service, and deciding whether you want something seasonal, constant or a one-time release. In addition, you can use this section to consider how to track website traffic.

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βœ…πŸ“© When Are Clients Most Likely To Look For Your Services? (Worksheet 7.3.3)
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Where Are Potential Clients Looking For Similar Products?
10

Using this page, you can explore your competition and discover their strengths, weaknesses, threats and opportunities as well their conduct in the industry. In addition, you will have the opportunity to analyse your rivals’ customers to determine why they shop with your competition, enabling you to better strategise and adapt your tactics when marketing the final version of your product.

 

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βœ…πŸ“© Where Are Potential Clients Looking For Similar Products? (Worksheet 7.4.4)
10
How Can You Join The Conversation?
10

Communication is a vital element in keeping a business alive, and the conversation surrounding your product ultimately leads to creating a perception, thereby forming a reputation and adding validity to your brand. Using this section of the Planner, you can plan how to join and lead the conversation across multiple channels and platforms of media.

 

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βœ…πŸ“© How Can You Join The Conversation? (Worksheet 7.5.5)
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How Can Potential Clients Contact You?
10

This section of the Planner is designed for you to consider the various methods in which potential customers, clients and other stakeholders can contact you, be it via the phone, social media, email or instant chat feature found on your website. Additionally, you can use this to consider how to call your potential clients/customers to action on your website or social media.

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βœ…πŸ“© How Can Potential Clients Contact You? (Worksheet 7.6.6)
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What Channels Will You Use To Communicate With Prospects?

Considering the right channels to communicate with is a vital element in connecting with key prospects, be they clients, customers, press or potential partners. Using this page, you can strategize on the core principles of marketing, otherwise known as the β€˜4 Ps’, which are: price, place, product and promotion.

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βœ…πŸ“© What Channels Will You Use To Communicate With Prospects? (Worksheet 7.7.7)
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Stakeholder Personas
10

A stakeholder is someone who has a stake in your business, such as a customer, client, shareholder, social media follower, journalists and employees. This section of the Planner gives you some time to think about who your stakeholders are and then build a persona based on how you think they will interact with your business as well as their thoughts and feelings regarding your products and conduct.

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βœ…πŸ“© Stakeholder Personas (Worksheet 7.8.8)

Competitor Analysis

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⏲🎊 Mission 8
3

Now it’s time to determine who you are going up against in the marketplace! Within Step Eight of the Bootcamp, we will cover how to identify your rivals and figure what they do best and why customers are buying from them, enabling you to benchmark your product to meet industry standards, and then eventually exceed them! We will be considering your competitor’s social media, advertising campaign, content, value proposition, events, their community and their customer profiles.

2
Top 20 Competitors
10

This section of the Planner is all about coming up with a battle plan to combat the competition by considering how they operate online, their communication techniques, marketing strategies, promotional content, product performance, reviews and relevancy as a merchant. On this page, you will have space to consider your top 20 competitors and analyse why they’re so popular.

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βœ…πŸ“© Top 20 Competitors (Worksheet 8.1.1)
4
Branding
10

A solid brand requires nurturing, care and regular maintenance to remain relevant and in the minds of your customers, so this page is designed for you to consider the platforms you can use to house your brand. In addition, you will have the chance to consider promotional material for your brand such as business cards, logos, online content and any merchandise you might want to start selling further down the road.

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βœ…πŸ“© Branding (Worksheet 8.2.2)
6
Value Proposition
10

Every business needs to boast its unique value in order to bring in customers and beat the competition, so this page is designed for you to start building on your elevator pitch and being able to sell your business in under two minutes. You will also have the chance to explore your brand narrative and the markets it will be most successful in, be that local, national or global.

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βœ…πŸ“© Value Proposition (Worksheet 8.3.3)
8
Content
10

Promoting your business’ products and services requires fresh, original content that is both engaging and interactive in order to enhance the buyer experience. Using this page, you will be able to consider what type of material you think would best reflect your brand as well as the tone you will employ to engage with your target audience.

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βœ…πŸ“© Content (Worksheet 8.4.4)
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Social Media
10

A strong social media presence requires you to strategize on various important elements such as the best platform, when to post, influencers/conversation leaders, metric tracking software and other analytical tools. This page is also for noting the ways in which your rivals operate on social media and the types of followers they attract with their content.

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βœ…πŸ“© Social Media (Worksheet 8.5.5)
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Keywords
10

Keywords feed into something called search engine optimization, otherwise known as SEO. SEO governs what results a customer receives when searching for particular things online, so this page is designed for you to consider the keywords associated with your product and what your potential customers are searching for when trying to find a solution to their problem.

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βœ…πŸ“© Keywords (Worksheet 8.6.6)
14
Advertising Spend
10

Like marketing, advertising is a form of product/service promotion that is designed to generate sales and revenue, rather than engagement and brand credibility that a public relations campaign would bring. Using this page, you are able to consider the platforms, message, format and budget for your advertising, as well the goals you wish to accomplish with your promotional content.

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βœ…πŸ“© Advertising Spend (Worksheet 8.7.7)
16
Campaigns
10

A marketing, advertising or PR campaign is a necessary component to increasing the popularity and profits of your business, and using this page, you will be given the chance to plan your own campaign. This section of the Planner is also a great space to consider the buyer experience and how to close the sale by putting yourself in the shoes of an average customer.

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βœ…πŸ“© Campaigns (Worksheet 8.8.8)
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Events
10

To build credibility and popularity, businesses host online and offline events that carry various themes and purposes, such as fundraising, drawing attention to an issue, celebrating an achievement and so on. Using this page, you can come up with some event ideas and the necessary elements that go into making a successful session, such as cost, resources and attendants.

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βœ…πŸ“© Events (Worksheet 8.9.9)
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Community Engagement Strategy
10

A powerful public relations tool is community engagement; a strategy in which a business seeks to reach out and connect with their stakeholders in a meaningful way to make them feel involved or to simply give something back. This page is designed for you to consider different tactics to engage your community, and the actions you will take to make the experience a positive one.

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βœ…πŸ“© Community Engagement Strategy (Worksheet 8.10.10)

The Branding Book

1
⏲🎊 Mission 9
3

Building and marketing a product requires your business to have a consistent image, otherwise known as a β€˜brand’. During Step Nine, you will learn all about how to create a brand that reflects your values and mission statement, while also exploring the best channels to communicate your brand across.

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Your Company’s Name
10

If you haven’t already, it is now time to really finalise the name of your company. This section of the Planner will let you think about themes and connotations surrounding different names, such as whether or not you wish to opt for something more humorous in nature or strictly corporate and no-nonsense. Be creative!

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βœ…πŸ“© Your Company’s Name (Worksheet 9.1.1)
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Logo Ideas
10

A business needs a face, one that must be simple yet memorable to your customers, clients and other stakeholders. Using this section of the Planner, you will be able to plan out the surrounding elements of what makes a great logo, such as its design, composition, balance, colours and format.

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βœ…πŸ“© Logo Ideas (Worksheet 9.2.2)
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Who Could Be Your First 3 Customers?
10

The first and major milestone of any new business is the acquisition of your first three customers, and this section of the Planner allows you to visualise who they are, their personas, reasons for buying from you and the value they provide to your brand and business overall. You will also be able to analyse their current suppliers and benchmark your product based on what makes them so popular.

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βœ…πŸ“© Who Could Be Your First 3 Customers? (Worksheet 9.3.3)
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Competitor Profiles and Positioning
10

Profiling your competitor is an important aspect of gaining a better understanding of how they think, feel, operate and persuade customers to buy their products over those of their rivals. Using this section of the Planner, you will be able to analyse the position of your competitor and discover ways in which you can be as popular as they are.

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βœ…πŸ“© Competitor Profiles and Positioning (Worksheet 9.4.4)
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Market Segmentation and Sizing
10

Using this section of the Planner, you will be able to segment your market in order to provide better accuracy in the marketing and sales of your product by considering elements such as market size, location, value and the needs, wants and desires of your potential customers.


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βœ…πŸ“© Market Segmentation and Sizing (Worksheet 9.5.5)
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PESTLE Impact
10

PESTLE is the abbreviation for political, economic, societal, technological, legal and environmental impacts that surrounds your business. Using this page, you will be able to consider those very factors and how they will impact your dayto-day operations and relationships with your stakeholders.

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βœ…πŸ“© PESTLE Impact (Worksheet 9.6.6)

Website Planner

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⏲🎊 Mission 10
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Every business needs a home; a store front to welcome shoppers and display everything you have on offer. Step Ten takes you on a comprehensive exploration of what is required to craft an effective website by planning the layout, design, text and other elements that go into a domain.

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Web Page Design Plan
10

Using this section of the Planner you will be given a chance to plan the creation of an effective web page by planning the necessary elements such as the name of the site, the overall theme, design of the pages and the type of content you want to publish on the page. Additionally, you can use this space to review different website builders such as WordPress and Wix.

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βœ…πŸ“© Web Page Design Plan (Worksheet 10.1.1)
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Your Target Market
10

Every business has to hone in on a target market to sell to, and this page allows you to further explore the people and locations you are trying to reach with your product/service. Additionally, you will have the chance to bring greater detail to miscellaneous entities such as how to find leads, your promoters, review sites, influencers and bloggers.

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βœ…πŸ“© Your Target Market (Worksheet 10.2.2)
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Benchmarking
10

Adhering to the highest quality standards is what benchmarking is all about, and this page will allow you to begin planning the ways in which to optimise your product, services, promotional content and communication techniques. In doing so, you will have the ability to reach the standards of your most popular rivals.

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βœ…πŸ“© Benchmarking (Worksheet 10.3.3)
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Blogging Goals
10

Blogging is an essential tool used by businesses to show the world that they have expertise and authority on a particular subject matter, one often surrounding their industry or sector of operations. Using this page, you will have the chance to determine the goals you wish to accomplish by blogging, but also the resources and personnel who will go into making it engaging and popular.

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βœ…πŸ“© Blogging Goals (Worksheet 10.4.4)
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Launch Timeline
10

This section of the Planner has been designed to provide you with a space to begin planning the launch of your product and the actions you will be taking during the first three to twelve months. Also, this page is a good place for jotting down any additional notes on where your business will be and look like depending on the actions you take during the early stages of production.

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βœ…πŸ“© Launch Timeline (Worksheet 10.5.5)
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First 100 Subscribers
10

This section of the Planner is designed for you to explore the methods in which you will accumulate your first 100 subscribers/followers on a single social media channel, such as Facebook, Twitter, YouTube and Instagram. In addition, you will have the chance to categorise your followers and provide more detail to your client profiles with elements such as digital trends, who they follow and what they like to do online.

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βœ…πŸ“© First 100 Subscribers (Worksheet 10.6.6)
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What Are Your Unique Value Propositions
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βœ…πŸ“© Operational Impacts (Worksheet 11.1.1)What Are Your Unique Value Propositions (Worksheet 10.7.7)

Paperwork

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⏲🎊 Mission 11
3

Step Eleven takes you on an introspective journey where we will be conducting research into the day-to-day operational impacts on your business, such as the key drivers of your business, sustainability, risks and cost management and competencies and cultural significance.

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Operational Impacts
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βœ…πŸ“© Operational Impacts (Worksheet 11.1.1)
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Strategy Cascade
10

A strategy cascade is the process in which you disseminate your organization’s overarching strategy, and using this page you can develop supporting tactics such as: planning your growth and expansion, conquering the market, configuring your business to adapt to big changes and how you will invest in the business and how to manage priorities and risks.

 

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βœ…πŸ“© Strategy Cascade (Worksheet 11.2.2)
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BCG Matrix
10

The Boston Consulting Group’s product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning by considering growth opportunities and reviewing your portfolio of products to decide where to invest, to discontinue or develop additional products.

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βœ…πŸ“© BCG Matrix (Worksheet 11.3.3)
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Win Loss Analysis
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βœ…πŸ“© Win Loss Analysis (Worksheet 11.4.4)

Costing It All Up

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⏲🎊 Mission 12
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What Brings You Money?
10

Using this section of the Planner, you can explore your primary sources of income by determining which products/services make the money and their respective costs. This is also a space to differentiate income, profits and revenue in order to better manage your finances and resources, especially if you plan to hire employees.

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βœ…πŸ“© What Brings You Money? (Worksheet 12.1.1)
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What Are Your Supplier Costs?
10

Your suppliers are one of your key stakeholders and must be paid on time and your relationship with them nurtured in order to get the best deals and perks from the arrangement. Using this page, you can explore the best options out there when it comes to who can supply materials for your product so you can minimise the outgoing monthly costs and maximise profits.

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βœ…πŸ“© What Are Your Supplier Costs? (Worksheet 12.2.2)
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What Are Your Production Costs?
10

Any product, big or small, has a production cost, and this section of the Planner has been designed for you to consider every facet and element that goes into the daily costs associated with getting your product onto the market and into the hands of your customers.

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βœ…πŸ“© What Are Your Production Costs? (Worksheet 12.3.3)
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What Are Your Operating Costs?
10

Using this section of the Planner, you can determine how much it costs to keep the business running on a daily basis and what entities are the biggest contributors to the outgoing flow of cash. This is also a good space to consider the scope of your business and to plan for eventual growth and the corresponding operational costs that come with expanding into new markets.

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βœ…πŸ“© What Are Your Operating Costs? (Worksheet 12.4.4)
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What Resources Will You Need?
10

Resource allocation is the vital component to running a successful business, and this page will allow you to think about all the elements that will go into running your company, even if you are likely starting small and working your way up. Factors to consider include the financial, physical, digital and human resources along with their associated costs.

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βœ…πŸ“© What Resources Will You Need? (Worksheet 12.5.5)

Legal Considerations

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⏲🎊 Mission 13
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You either love it or probably hate it: it’s the legal stuff! From patenting, copyright law and trademarking to employee contracts, every company must follow the laws of business to the letter, but luckily Step Thirteen will cover everything you need to know, such as: how to officially form your company, registration, tax, insurance, hiring staff and business banking.

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Company Formation Information
10

Officially forming your company will require you to think about the less flavourful and engaging elements of running a business such as tax, registration, insurance, hiring and firing, banking for your business and anything else you think might be uniquely associated with your business. This page is also a good space to start thinking about whether or not you need help from an accountant or solicitor.

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βœ…πŸ“© Company Formation Information (Worksheet 13.1.1)
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Copyright
10

Copyright laws govern your intellectual property and who can use your brand/idea to trade with and generate income. Using this section of the Planner, you will have the chance to explore whether or not you need to copyright one of your products and the ways in which you will monitor compliance to ensure you remain within the boundaries of the law.

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βœ…πŸ“© Copyright (Worksheet 13.2.2)
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Patenting
10

A patent is a government authority or licence conferring a right or title for a set period, especially the sole right to exclude others from making, using, or selling an invention. Using this page, you will be able to consider what elements in your business should be patented and licensed.

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βœ…πŸ“© Patenting (Worksheet 13.3.3)
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Staff/Client Contracts
10

Getting your first client and then hiring employees is the first milestone in the growth of a business, and this section of the Planner will enable you to plan out the elements required for building client and staff contracts. Things we will cover include how to create an official contract and the surrounding laws.

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βœ…πŸ“© Staff/Client Contracts (Worksheet 13.4.4)
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Supplier Terms
10

Suppliers and their terms change frequently as new laws and regulations are relaxed. Using this section of the Planner, you will be able to research and consider the terms of agreement with your suppliers and how to remain up to date with any important changes that could affect your business dealings.

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βœ…πŸ“© Supplier Terms (Worksheet 13.5.5)
Get course
Enrolled: 3 students
Duration: 5 months
Lectures: 105
Level: Beginner

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